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If you use short URLs through websites that provide a shortening service, make sure that the visits count to your website instead of for the URL shortening service you might be using. Find out about these types of services before you use them, and choose one that uses a 301 redirect in your actual URL.
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Whenever you ship out a product or service, include a flyer or coupon for the discount next time they purchase something from the website. This helps to encourage repeat business, as so many people are powerless to face up to the lure of your sale price. Together with a flyer may also help remind people where they purchased the item in the event that they desire more.
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